Our Story
Living in Pursuit began with a simple but powerful mission: to help people discover who they are, develop their gifts, and pursue purpose with discipline and clarity. What started as a coaching company quickly grew into a broader vision, one that not only equips individuals, but also empowers organizations to transform how they integrate innovation and strategy into how they deliver products, services, and grow and develop talent.
We later realized that discovering purpose is only the first step—turning that purpose into meaningful impact requires the right infrastructure. This includes data, strategy, marketing, and systems that deploy mission effectively. By building these foundational tools, we help organizations and individuals not only act on their vision, but do so in a way that is measurable, scalable, and sustainable.
Today, we partner with organizations that want to strengthen their communities, expand their visibility, develop their people, and create meaningful growth opportunities. Through strategy, community engagement, marketing, media, and organizational solutions, we help align people, ideas, and resources to create lasting impact.
Our Mission
At Living in Pursuit, we believe meaningful work should create meaningful opportunity. Our mission is to help organizations, communities, and individuals turn ideas into action, build stronger pathways to opportunity, and create environments where people and organizations can thrive.
Our work sits at the intersection of strategy, community, marketing, media, and organizational development. We partner with businesses, nonprofits, institutions, and community-focused organizations to strengthen engagement, develop people, increase visibility, and create pathways that connect talent, resources, and opportunity.
We believe organizations can do more when they look beyond traditional models. That means recognizing the value of diverse experiences, creative thinking, emerging talent, community insight, and nontraditional pathways—and building the strategies, systems, and experiences that allow those strengths to translate into meaningful outcomes.
Through strategic consulting, community development, marketing and content, media, workforce initiatives, and opportunity development, we help our partners move from intention to implementation. Whether we're developing a community initiative, creating a talent pipeline, amplifying an organization's story, or connecting creatives with new opportunities, our goal is the same: create the conditions for people, organizations, and communities to pursue what's possible.
Living in Pursuit exists to connect purpose, people, and opportunity—and to help turn meaningful ideas into measurable impact.
Our Team
Andrea Kelley
CEO & Visionary
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Jeroen Leeuw
Analytics Partner
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Sheryl Bates
Business Intelligence Auditor
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Sheryl Bates
Creativity and Strategy Partner
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Sheryl Bates
Corporate Strategy Partner
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Sheryl Bates
Small Business Partner
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In The City BR
In The City BR is a community and opportunity platform created to connect Baton Rouge’s creatives, entrepreneurs, professionals, organizations, and cultural leaders through meaningful experiences, strategic connections, and increased visibility. We create spaces where people can discover what is happening across the city, build relationships, showcase their work, and access opportunities that can move their ideas and careers forward.
Our approach is rooted in community engagement, ecosystem building, and opportunity development. Through curated events, networking experiences, workshops, media coverage, and digital storytelling, In The City BR creates intentional touchpoints between the people doing the work and the organizations, brands, institutions, and audiences looking to connect with them.
We believe communities thrive when the right people are connected to the right opportunities. In The City BR helps bridge that gap by creating platforms for collaboration, paid opportunities, brand partnerships, performances, professional development, creative exposure, and community participation. Rather than simply promoting events, we cultivate an ecosystem where relationships can become partnerships, visibility can become opportunity, and participation can lead to meaningful growth.
Through our growing community and media platform, we document and amplify the people, businesses, organizations, and experiences shaping Baton Rouge. Our content creates a living record of the city while giving local talent and organizations a platform to tell their stories, reach new audiences, and become more discoverable.
In The City BR is ultimately about connecting the city to itself—creating greater visibility for the work happening here, strengthening relationships across industries and communities, and building pathways for people and organizations to pursue what’s possible.
Creators Lab Workshops
Creators Lab Workshop is a professional development and capacity-building initiative designed to help creatives, entrepreneurs, and emerging professionals turn their ideas, skills, and creative capabilities into sustainable opportunities. Through hands-on workshops, strategic education, peer connection, and access to industry professionals, Creators Lab provides the tools and environment participants need to develop their businesses, strengthen their brands, and confidently pursue new opportunities.
The initiative addresses the practical challenges that often prevent talented individuals from moving from creativity to execution—from understanding how to position their work and create effective content to developing business strategies, identifying funding opportunities, building partnerships, and creating sustainable revenue models.
Through curated workshops and interactive learning experiences, participants gain actionable knowledge while building relationships with other creatives, entrepreneurs, financial institutions, organizations, and community leaders. The goal is not simply to provide information, but to create an environment where participants can apply what they learn, receive guidance, and begin building tangible pathways toward growth.
Creators Lab Workshops are made possible through community partnerships, including the B1 Foundation and Red River Bank, whose support helps expand access to education, resources, and professional development opportunities for Baton Rouge's creative and entrepreneurial community.
By combining education, community, and access, Creators Lab is helping cultivate a stronger ecosystem of creative entrepreneurs—one where talent is developed, ideas are supported, and individuals have greater access to the relationships and resources needed to turn their creativity into opportunity.
Our CEO
Andrea Kelley is the founder and CEO of Living in Pursuit, a strategy, community, marketing, and media company helping organizations turn ideas into action, strengthen community connections, and create greater visibility and opportunity.
With experience spanning entrepreneurship, strategic planning, community development, workforce innovation, and creative media, Andrea brings a multidisciplinary approach to helping organizations and communities grow.
Through initiatives like In The City BR and Creators Lab, she creates platforms that connect people to resources, relationships, and opportunities.
Andrea believes meaningful impact happens when people and organizations have the clarity, resources, and connections to move from vision to action.