Our Story
Living in Pursuit began with a simple but powerful mission: to help people discover who they are, develop their gifts, and pursue purpose with discipline and clarity. What started as a coaching company quickly grew into a broader vision, one that not only equips individuals, but also empowers organizations to transform how they integrate innovation and strategy into how they deliver products, services, and grow and develop talent.
We later realized that discovering purpose is only the first step—turning that purpose into meaningful impact requires the right infrastructure. This includes data, strategy, marketing, and systems that deploy mission effectively. By building these foundational tools, we help organizations and individuals not only act on their vision, but do so in a way that is measurable, scalable, and sustainable.
Today, we serve as a partner to organizations that want to cultivate their workforce, build innovative growth models, and create environments where both businesses and people thrive. Living in Pursuit is more than a company—it’s a movement to redefine success by aligning purpose, people, and progress.
Our Mission
At Living in Pursuit, our mission is to break down systemic barriers that have historically prevented creatives, entrepreneurs, and young professionals from excelling in traditional environments that were never designed with them in mind. We are intentionally building innovative pathways for overlooked and underutilized talent—creating access, structure, and opportunity where there has often been none.
Our work sits at the intersection of strategy, systems, and workforce innovation, partnering with businesses, nonprofits, and institutions that are aligned with this vision. Together, we design and implement inclusive talent systems, competency-based frameworks, and scalable development pipelines that expand how organizations identify, develop, and retain talent—not just the conventional, but the exceptional in all its forms.
We help organizations move beyond outdated models by embedding data-driven infrastructure, skills-based evaluations, and human-centered design into their operations. This enables companies to cultivate diverse talent ecosystems where creativity, adaptability, and nontraditional experience are recognized as strategic assets—not limitations.
From executive leadership to emerging professionals, our approach ensures alignment between people, purpose, and performance—positioning organizations to thrive while advancing equitable access to opportunity.
Our Team
Andrea Kelley
CEO & Visionary
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Jeroen Leeuw
Analytics Partner
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Sheryl Bates
Business Intelligence Auditor
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Sheryl Bates
Creativity and Strategy Partner
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Sheryl Bates
Corporate Strategy Partner
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Sheryl Bates
Small Business Partner
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Workforce Development
At Living in Pursuit, our workforce development approach is rooted in competency mapping, skills analysis, and performance alignment to identify and activate high-potential individuals who have historically been overlooked by traditional systems. We specialize in working with STARS (Skilled Through Alternative Routes) talent, as well as multifaceted, creative, and gifted individuals whose capabilities often extend beyond conventional job descriptions but lack formal recognition or structured career pathways.
We intentionally serve underserved and underrepresented populations who have faced systemic gaps in access, guidance, and opportunity. Many of these individuals have never been provided with clear direction, career mapping, or the infrastructure needed to navigate sustainable economic pathways. Our work addresses this gap by designing structured development pipelines, career pathway models, and scalable talent ecosystems that bridge the divide between raw potential and workforce readiness.
Through our proprietary frameworks, we conduct holistic talent assessments, integrating cognitive agility, pattern recognition, creative intelligence, and applied skillsets into measurable workforce competencies. This allows us to translate nontraditional experience into quantifiable, market-aligned capabilities that employers can understand, evaluate, and deploy effectively.
By combining data-informed strategy with human-centered design, we are not only preparing individuals for employment—we are redefining how talent is identified, developed, and integrated into the future of work. Our systems create alignment between individual purpose, organizational needs, and evolving industry demands, positioning both talent and employers for long-term success.
Entrepreneurs
At Living in Pursuit, we equip entrepreneurs with the structure, strategy, and systems needed to operate as high-performing leaders in their industries. Through competency mapping, skills analysis, and market alignment, we help founders clearly identify their core gifts, strengths, and capabilities—and translate them into viable, scalable business models.
Our framework bridges the gap between vision and execution by aligning an entrepreneur’s skillset with defined target audiences, industry demands, and revenue opportunities. We assess and address critical skills gaps, positioning our clients not only for growth, but also for funding readiness, grant eligibility, and strategic partnerships.
Beyond business development, we cultivate leadership. Through our certification-based approach, entrepreneurs are equipped to operate with authority, credibility, and clarity—establishing themselves as trusted voices and solution providers within their respective markets.
Our CEO
Andrea is the visionary founder and CEO of Living in Pursuit. With a unique blend of entrepreneurial experience, leadership development expertise, and a heart for purpose-driven work, Andrea equips leaders and teams to align strategy with growth while building pathways for long-term impact.
Throughout her career, Andrea has facilitated board meetings, led workshops for executives and emerging leaders, and partnered with schools, nonprofits, and corporate organizations to design innovative solutions. Her work is rooted in creating clarity, building sustainable strategies, and developing talent pipelines that prepare individuals for growth both personally and professionally. Her passion for multifaceted creatives have led to innovative solutions and strategies for workforce development efforts and entrepreneurs alike. Passionate about community impact, Andrea is often seen speaking at schools, mentoring young professionals, and hosting conversations that inspire leaders to reimagine what’s possible. She believes that transformation happens when people are given the tools, structure, and vision to pursue purpose with discipline and intention.